# 14.3:H314202 Create a consistent style of presentation across pages. There are a lot of elements within a Web site, for example functional navigation, search list, business logo, advertisements and Web site main contents. There elements may have different size fonts, different color, and different positioning. These important elements should be consistent when laying out the Web site, so that users can use the various functions accordingly without the need to guess what element will be present in what page, thus eliminates lot of hassles.